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SINOMEDIA

Distribution Network Partner (DNP)

Add Conversational Advertising to Your Existing Publisher Network

Keep monetizing traffic through Google AdX. Add intent monetization through the Sinomedia Agent Distribution Network (ADN). No replacement of your existing ad stack. No additional sales team required.

Join Sinomedia ADN

Free to apply · No replacement of existing ad stack · No disruption to current business

01The Publisher Revenue Problem

Display Advertising Revenue Is Declining

Many publishers have experienced declining display advertising revenue.

Traditional monetization relies on:

  • Impressions
  • CPM
  • Display inventory

Traffic monetization alone is becoming increasingly difficult. Publishers need additional revenue sources.

02DCCA

DCCA: Dynamic Contextual Conversational Advertising

Traditional display advertising monetizes impressions. DCCA monetizes intent.

Traditional Flow

  1. Content
  2. Traffic
  3. Display Ads
  4. Revenue

DCCA Flow

  1. Content
  2. User Intent
  3. DCCA Conversational Advertising
  4. Merchant Agent
  5. Lead / Conversion
  6. Revenue

Examples:

  • Real Estate Article → Home Buying Intent
  • Medicare Article → Insurance Intent
  • CPA Article → Tax Planning Intent
  • Education Article → Enrollment Intent

03Platform Comparison

Google AdX vs Sinomedia ADN

Google AdX

Traffic Monetization

  • Impressions
  • CPM
  • Display Ads

Sinomedia ADN

Intent Monetization

  • Conversations
  • Merchant Agents
  • DCCA Advertising
Google AdX monetizes traffic. Sinomedia ADN monetizes intent.

04What is a DNP

DNP = Distribution Network Partner

A DNP is a publisher monetization company that distributes monetization products across multiple publishers.

Examples: Freestar · Adnimation · Azerion / PubGalaxy · AdPushup

LevelRoleResponsibility
1DNPMaster Network Partner · Aggregation · Settlement
2PublishersIndependent sites · Own Dashboard · Own Analytics
3Content + TrafficContent creation · Traffic operations

Publishers remain independent websites. Each publisher retains its own dashboard, analytics, and revenue reporting. The DNP receives network-level aggregation and reporting.

Every publisher's data rolls up into one network report

  1. 1

    Sites generate

    Each publisher in your network generates its own inquiries and leads

  2. 2

    Attributed by site

    The system records source and attribution per site automatically

  3. 3

    Aggregated live

    All site data is aggregated in real time

  4. 4

    One dashboard

    You see the whole network in a single dashboard

Multiple sites, one aggregate view

05Why Join ADN

Why Join the Sinomedia ADN as a DNP?

You already monetize traffic. We help you monetize intent.

You do NOT need to:

  • Replace Google AdX
  • Replace Header Bidding
  • Onboard merchants
  • Manage merchant agents
  • Build sales teams

Simply deploy DCCA widgets across your publisher network.

06Dual Engine Revenue

Dual Engine Revenue Model

Current

Traffic Monetization

  • Google AdX
  • Display Advertising

Future

Traffic + Intent Monetization

  • Google AdX
  • Sinomedia ADN
  • Display Advertising
  • Conversational Advertising
Traffic Monetization + Intent Monetization = Dual Engine Revenue Model

07How to start

How to Join

  1. 1Apply to become a Distribution Network Partner (submit basic info)
  2. 2Receive your Partner ID and dedicated referral link
  3. 3Start recruiting Publisher A–E (CSV bulk import supported)
  4. 4Deploy DCCA widgets on publisher sites
  5. 5Track your Publisher Network and revenue share live in the DNP Dashboard

FAQ

Frequently Asked Questions

ADN (Agent Distribution Network) is the Sinomedia platform — comparable to Google AdX or Meta Audience Network. DNP (Distribution Network Partner) is a partner role inside the ADN ecosystem — comparable to Freestar or Adnimation. ADN = Platform. DNP = Partner.

No. DCCA is a second monetization layer. It does not touch your existing ad stack. Google AdX, Header Bidding, and Programmatic Advertising all remain intact.

Website Partner is a single publisher embedding the AI service. DNP is a network operator managing multiple publishers. Each publisher keeps their own dashboard and analytics.

All CPL / Success Fee revenue is attributed automatically to your Partner ID by the Attribution Policy and paid out on the platform settlement cycle. Full detail is visible in the DNP Dashboard.

No. The platform provides the widget, embed code, training materials and an AI Growth Agent. Your core job is to build publisher relationships and drive DCCA widget deployment.

Recurring revenue share is paid only while the publisher is in the network and generating revenue. Payouts stop after they leave, but previously settled payouts are not affected.

DCCA = Display Advertising + Conversational Advertising. DCCA does not replace display ads. It adds a merchant-agent-driven conversational advertising layer on top.

Join the Network

Join the Sinomedia ADN as a Distribution Network Partner (DNP)

Add DCCA Ads to Your Existing Publisher Network. Free to apply · No replacement of existing ad stack · Deploy DCCA widgets to start

Join Sinomedia ADN

Invite-driven · We are looking for partners committed to building the Publisher Network long term