Attribution
Other languages归因 · 歸因
Attribution determines and records who brought a lead or conversion and who shares in the revenue. The platform separates two layers: lead attribution may credit multiple contributing sources, while ownership attribution is single-owner and immutable once written by onboarding. Every event must carry its surface and partner identifiers; events without attribution never enter settlement.
Why it exists
让收益分配可解释、可复算、不可篡改。
Where it is used
- Runtime
- Settlement
- Partner platform
- Governance
Example
一条线索同时记录来源站点、城市与网络伙伴。