01What is PSP
PSP = Product & Seller Partner
PSP is Sinomedia's independent business line for products and standardized offerings.
- 1PSP (Product & Seller Partner)
- 2Product Agent
- 3Product AI Store
- 4ADN (Agent Distribution Network)
The parallel line — Merchant Partner → Merchant Agent → Merchant AI Store → ADN — serves professional services and local merchants. Both lines stay fully independent: no merging, no migration.
02Who should join
Two Onboarding Sources
Source A · Platform / Channel Partners
Youzan, overseas marketing agencies, commerce SaaS, seller networks, distribution platforms. Bulk onboarding of many sellers and many Product AI Stores.
Source B · Direct Sellers
Single-product and multi-product sellers, brand owners, creator products, online courses, knowledge economy, memberships, fitness passes, subscriptions, digital products. Self-service: one Product AI Store, one Product Agent.
Professional service merchants (lawyers, CPAs, real estate, doctors) continue with Merchant Partner and Merchant Agent. No migration required.
03Product AI Store
How the Product AI Store Works
- One seller = one Product AI Store = N SKUs
- Catalog, fulfilment and after-sales parameters are structured; the UI only renders structured data
- Brand profile, share links and QR codes available immediately
- Affiliate / revenue-share settings configured inside the workspace
04Product Agent
How the Product Agent Works
- Answers strictly from your product facts (price, spec, stock, fulfilment, returns) — no fabrication
- Understands natural-language shopping intent and compares across your SKUs
- Recommendation is separated from monetization: commission never influences ranking
- Runs platform-managed, or connects your own native agent capability
05ADN
How ADN Distributes Product Agents
The ADN (Agent Distribution Network) distributes your Product Agent to partner websites in North America and to the Haiwai / SmartShop consumer entries. DCCA matches website content context; DSIA matches real-time consumer shopping intent — so your products stop waiting to be searched and instead enter the content and the buying decision.
Sellers maintain one Product Agent. ADN handles cross-surface distribution, conversation, recommendation and attribution.
Agent is Ad. Conversation is Conversion.
DCCA = Dynamic Contextual Conversational Advertising
DCCA · Website Content-Context Distribution
Matches and presents the relevant Product Agent based on the content and context the user is reading.
ADN distributes the Product Agent to partner sites in North America, matching against the page, the article, the forum thread — the content the reader is on right now.
- 1Partner site content
- 2DCCA reads the page topic and product need
- 3Matches the relevant Product Agent / product
- 4The reader asks, compares and discovers products in place
- No need for the consumer to visit SmartShop first
- The Product Agent goes to the relevant content context
- Matched by content / context — never random placement
- Embeddable inside Publisher / Website Partner pages
- The Product Agent itself is interactive product advertising
DSIA = Dynamic Shopping Intent Advertising
DSIA · Personal Shopping-Intent Distribution
Matches the relevant Product Agent and products based on the shopping needs and intent the consumer expresses in real time.
When a consumer enters Haiwai / SmartShop and states what they want to buy, DSIA matches the right Product Agent and products from that real-time shopping intent.
- 1Consumer states the need
- 2DSIA interprets the shopping intent
- 3Matches Product Agent / products
- 4Compare, ask, recommend → convert with the seller
Example
"A well-reviewed air fryer under $200"
- category
- budget
- use case
- preferences
DSIA then matches the relevant Product Agents / products.
DSIA = intent-driven product discovery — not traditional keyword search.
DCCA① The Product Agent enters partner-site content
DCCA matches relevant products to the article or forum thread, and the Product Agent appears directly on the page the reader is on.Content → Context → Product Agent
Product Agent② The Product Agent takes over the product conversation
Consumers keep asking about specs, model comparisons, use cases, fulfilment and after-sales.Discovery → Conversation → Decision
DSIA③ DSIA matches products from personal shopping intent
In SmartShop the consumer simply tells the shopping assistant what they want to buy, and the system discovers and matches Product Agents from that intent.Intent → Matching → Product Discovery
One Product Agent · Multiple Distribution Surfaces
DCCA
Website context
Publisher Sites
DSIA
Personal shopping intent
SmartShop / Haiwai
DCCA and DSIA are not two separate ad networks. They are two intelligent distribution modes of ADN: DCCA understands demand from content; DSIA understands demand from consumer intent. Both ultimately lead to Conversation → Conversion → Attribution.
One Product Agent. Two intent surfaces: what consumers are reading and what consumers want to buy.Sellers do not need to hunt for websites, buy banners, or build separate shopping entries. Once the Product Agent is connected, ADN handles matching and distribution.
PSP · Product & Seller Partner
Ready to launch your Product AI Store?
Applications are not open yet
Free registration · No credit card required