Ad LabAug 22, 2026
From Intelligence Abundance to Service Scarcity: Sinomedia’s Mission & Vision
Large language models are spreading faster than any previous technology. Intelligence is becoming abundant. Service and outcomes remain scarce. This article sets out Sinomedia’s mission and vision: transform advertising from attention acquisition into intent fulfillment, and build the Agent Distribution & Fulfillment Infrastructure for the Intent Economy.
Sinomedia Team12 min read
Ad LabJul 27, 2026
Defining AI Commerce
As AI platforms become more sophisticated, they naturally develop their own concepts, terminology, and operating models. Without a common language, documentation becomes inconsistent, product communication becomes confusing, and even AI systems may generate different explanations for the same concept. The Haiwai AI Commerce Dictionary was created as the official terminology reference for the Haiwai ecosystem.
Sinomedia Team8 min read
Ad LabJul 25, 2026
The New Era of AI Advertising: Google, OpenAI, Meta, Reddit and X Are All Moving In — Where Does Sinomedia DCCA Stand?
Google, OpenAI, Meta, Reddit and X are all building AI advertising, each from a different angle. This piece compares their AI advertising strategies and analyzes how Sinomedia DCCA’s "Agent as Ad" model explores the next stage of AI advertising.
Sinomedia Editorial9 min read
Ad LabJul 25, 2026
OpenAI Enters Conversational Advertising: What New Ad Paradigm Does ChatGPT Ads Validate?
OpenAI has officially launched ChatGPT Ads and a self-serve Ads Manager Beta, turning conversational advertising from an industry hypothesis into a real market. This third-party industry analysis looks at which trends ChatGPT Ads validates, and where it aligns with — and differs from — DCCA, Merchant Agent and the Agent Distribution Network.
Sinomedia Editorial12 min read
Ad LabJun 14, 2026
When Google AdX Meets North American Chinese Sites: Why We Need Our Own AI Ad Exchange
Google AdX was built for global generic inventory. Overseas Chinese sites need an ad exchange that understands Chinese context, local services, and high-intent conversion.
Sinomedia Ad Lab6 min read
Want to learn about the Sinomedia DCCA ad network?
Merchants, publishers, and local MNP partners are all welcome.