Conversational Ads
Other languages对话式广告 · 對話式廣告
Conversational Ads is the general term for ad units whose interaction model is dialogue; DCCA is its canonical implementation on this platform. The first screen is a question and an answer, not a slogan and an image.
Why it exists
提供业界通用说法，便于对外沟通。
Where it is used
- Sales materials
- Marketing
- Documentation
Example
广告位内直接提问并获得本地建议。