DCCA
DCCAOther languages动态情境对话式广告 · 動態情境對話式廣告
DCCA is the platform's core advertising format: instead of serving static creative, it dynamically selects and presents a conversational agent based on page context, user intent and city. The unit of delivery is a qualified conversation, not an impression, and value is measured in leads and conversions. Every placement is explainable and traceable to context match, geography, fair rotation and quality.
Why it exists
用对话取代展示，把广告位变成服务入口。
Where it is used
- Sinomedia
- Website Partner surfaces
- Widgets
- Sales materials
Example
一篇报税文章旁出现可对话的会计 Agent。