Lead Magnet
Other languages获客磁石 · 獲客磁石
A Lead Magnet exchanges a high-value asset — an assessment, checklist, calculation or guide — for the user's contact details. On this platform it typically runs as assessment → draft report → email gate for the full report, producing a lead directly.
Why it exists
用价值交换而非硬性索要联系方式。
Where it is used
- Merchant surfaces
- Assessment funnels
- Campaigns
Example
退休规划评估报告换取邮箱。