Glossary

Consumer is the end-user identity that uses the platform's AI services — the origin of every conversation, lead and conversion. Consumers always experience the service under a partner brand or the Haiwai brand, never the underlying infrastructure.

A Creator is an individual identity contributing content, experience and knowledge material. Accepted contributions carry attribution and revenue share. Creator is a business identity, not a separate account system — one user may simultaneously be a consumer, a creator and a merchant owner.

Identity is the platform's unified identity model: one user has exactly one account and one profile, and may hold multiple business identities on top of it (consumer, creator, merchant owner, partner admin). The binding rule is one profile and one wallet per user — adding a business identity never forks the account or the wallet.

Wallet is the unified financial view for a user or partner, aggregating earnings, charges, balance and payouts across every identity. The platform follows a one-wallet-per-user rule regardless of how many business identities are held.