Glossary

Merchant is one of the two canonical business entities: a business that provides services or products. It is the single name used across architecture, domain model, runtime, database, APIs, analytics and event contracts. Presentation terms (Merchant Partner in Haiwai, Advertiser in Sinomedia) all normalize to Merchant.

Merchant Partner is the canonical Haiwai presentation term for a Merchant: a contracted business that owns an agent and receives leads. Merchant Partners hold a workspace, knowledge assets and a settlement relationship, and are one of the four canonical partner types.

Website is one of the two canonical business entities: a distribution surface owned by a partner — a site, publication, channel or embed host. It is the canonical name of the "publisher business object"; attribution, configuration, white-label domains and revenue share all attach to it.

Website Partner is the canonical Haiwai presentation term for a Website: a partner that provides a distribution surface and earns revenue share from it. Website Partners can enable conversational ad slots, embedded assistants, life-guide widgets and white-label subdomains; every event carries `site_id` and `publisher_id` attribution. `Publisher` and `Publisher Partner` are legacy compatibility aliases in Haiwai; `Publisher` remains approved in Sinomedia.