Glossary

The Agent Distribution Network (ADN) is the layer that distributes agents across surfaces — deciding which agent appears on which page, in which city and for which industry. Every routing decision carries an explainable trace with reason, confidence and priority source.

Agent Engine Optimization (AEO) is the practice of improving how visible and recommendable a business is inside AI conversations and agent distribution. Unlike SEO, which targets search rankings, AEO targets whether the AI knows you, understands you and is willing to recommend you — its core assets are facts, knowledge and real experience.

Attribution determines and records who brought a lead or conversion and who shares in the revenue. The platform separates two layers: lead attribution may credit multiple contributing sources, while ownership attribution is single-owner and immutable once written by onboarding. Every event must carry its surface and partner identifiers; events without attribution never enter settlement.

Conversational Ads is the general term for ad units whose interaction model is dialogue; DCCA is its canonical implementation on this platform. The first screen is a question and an answer, not a slogan and an image.

A Conversion Code is the credential submitted by merchant or user at the point of sale to confirm that a lead actually converted, serving as the billing basis for the success fee. It turns a verbal close into a verifiable, reconcilable event.

CPL (Cost Per Lead) charges merchants for each confirmed, qualified lead. On this platform CPL fires only after explicit user confirmation and always writes through the single canonical lead path; any billing that bypasses it is not recognized.

DCCA is the platform's core advertising format: instead of serving static creative, it dynamically selects and presents a conversational agent based on page context, user intent and city. The unit of delivery is a qualified conversation, not an impression, and value is measured in leads and conversions. Every placement is explainable and traceable to context match, geography, fair rotation and quality.

DSIA is dynamic placement driven by the service intent a user reveals in conversation: a service exit appears only when a genuine need is expressed. DSIA complements DCCA — DCCA is context-driven, DSIA is intent-driven.

A Lead is a deliverable record of genuine service intent, containing the need, city, industry and contact details. Leads must originate from an explicit user confirmation — never auto-filled or auto-submitted — and every lead is written to the unified lead record with its source and trigger stamped.

The Lead Ladder is the tiering of leads by quality and commitment — from light interest, to shared contact details, to a confirmed appointment and finally a completed transaction. The ladder drives pricing and settlement: higher rungs are closer to revenue and worth more.

The Lead Ledger is the unified ledger of leads, recording generation, ownership, billing state and settlement outcome for reconciliation between merchant, partner and platform. It is the authoritative record — any lead delivery that bypasses it is invalid.

Partner Wallet is the unified financial view under a partner identity — earnings, charges, balance and payouts. It is a presentation of the single wallet, not a separate account system.

Revenue Attribution allocates a payment across beneficiaries under a fixed precedence: contract override → partner policy → platform default. Network partners are paid as source share × override rate, which never alters the source party's own share base.

SC (Success Fee) is charged when a lead ultimately converts, forming a two-stage revenue model together with CPL. Conversion requires a verifiable confirmation signal such as merchant confirmation or a conversion postback; unconfirmed conversions are not billed.

Settlement turns confirmed revenue and shares into ledger entries: a reconciliation period, generated statements, wallet credits and payout eligibility. It accepts only attributed, ledgered events and is idempotent — duplicates never double-charge.