Glossary

A Distribution Network Partner (DNP) develops and manages a portfolio of distribution surfaces (website partners). DNP earnings are computed as source share × network override rate, with a 10% default override. DNP is one of the four canonical partner types; `PNP` is a legacy compatibility alias.

A Merchant Network is the set of merchants organized by an MNP together with its governance: admission, activation, quality, lead distribution and settlement. It is the supply-side organizational unit that determines whether a city or industry can reliably deliver service.

A Merchant Network Partner (MNP) develops and serves a portfolio of merchants, organizing them into one manageable, settleable network. MNPs operate through a master workspace with network-level analytics and revenue relationships, earning from leads and conversions generated by their merchants. MNP is one of the four canonical partner types; `CNP` is a legacy compatibility alias only.

A Sub Merchant is a merchant that belongs to an MNP's network. It remains a full merchant partner with its own agent and workspace — the relationship describes ownership and settlement, not reduced capability.

A Website Network is the set of distribution surfaces organized by a DNP together with its governance: onboarding, widget configuration, content fit, traffic quality and revenue share. It is the demand-side traffic unit that determines reach and geographic coverage.